Asahi Super Dry launched their first fully integrated global campaign “Discovery Is Calling” in July 2020. The commercial is set in urban Japan as three people explore Tokyo looking to find the dry, crisp karakuchi taste of Asahi beer.

Shot over three days on multiple hybrid digital-physical sets, the commercial used the latest in xR technology to create the signature night-time Tokyo aesthetic. Lucid Technologies were called upon by Agile Films to implement and technically direct a fully real-time xR system including camera tracking.